What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and the friendly person behind the counter hands you a punch card. Or, you’re checking out at the grocery store and the cashier asks to scan the tiny card on your keychain. Voila!
Are you personalizing your promotional offers?
If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use that data to guide their customer retention strategies.
“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days.
Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future.
At the 2016 Glossy Forum, a one-day conference examining the role of digital innovation in the luxury fashion industry. Livia Marotta, former vice president of digital at Bulgari, said in a keynote address that “digital can cause panic” for luxury brands.
When we launched the Clutch SuiteApp for NetSuite customers last year, we met a lot of smaller businesses that needed an out-of-the-box gift and loyalty program. They wanted something that gave small and medium-sized businesses the same ability to identify and motivate customers that their bigger competitors were using.
As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers in order to build meaningful cross-channel connections with them.