Clutch Loyalty is Live on the Salesforce AppExchange!

By Kate Atty on 6/5/18 10:00 AM

 We are proud to announce that Clutch Loyalty has launched on the Salesforce AppExchange! The Salesforce AppExchange is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies available for businesses and empowers companies to sell, service, market and engage in entirely new ways.  

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Part 2: Do Customer Loyalty Programs Really Work?

By Kimmah Shah on 5/21/18 10:00 AM

In part one we explored the different types of loyalty programs. From points based to punch cards, It's fair to say that when you begin developing your loyalty program, a one-size-fits-all approach can fall flat if you aren’t considering the long-term results desired by customers as well as your business.

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Part 1: Do Customer Loyalty Programs Really Work?

By Kimmah Shah on 5/21/18 9:00 AM

What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and the friendly person behind the counter hands you a punch card. Or, you’re checking out at the grocery store and the cashier asks to scan the tiny card on your keychain. Voila!

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Protecting Consumers Digital Privacy Begins With Us.

By Edward Hunter on 5/7/18 4:44 PM

 

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Marketing Myth Busters: GDPR Edition

By Edward Hunter on 4/25/18 3:21 PM

 

By now you've heard something about  the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear what Clutch's Director of Business Intelligence has to say about the facts and myths of the new policy. 
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Clutch Chosen to Participate in Salesforce Accelerate Program

By Kate Atty on 4/17/18 12:26 PM

Chosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market customer that is fully integrated with Marketing Cloud.

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Your Promotions are Talking, but is Anyone Listening?

By Kimmah Shah on 2/21/18 6:00 AM

 Are your promotions having a one-way conversation?  

Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as a platform to talk to the people who want them most?

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Are You in Control of Your Promotions?

By Kimmah Shah on 2/14/18 6:00 AM

 Have your promotions gone rogue?

Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired promotions being successfully redeemed at check-out?

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How Personal Are Your Promotions?

By Kimmah Shah on 2/7/18 6:00 AM

Are you personalizing your promotional offers?

If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.

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Is Your Gift Card Program Protected From Fraud This Holiday Season?

By Kimmah Shah on 12/14/17 2:07 PM

Tis the season for shopping, gift-giving and holiday cheer. It’s also the season for gift card fraud! By the year 2018, gift cards will be a $160 billion-dollar industry and savvy criminals are creating new and inventive ways to exploit retailers who fail to implement safety measures to protect themselves from gift card fraud. While there is nothing like the holidays, the following tips can ensure your holidays remain full of cheer so you can minimize financial risk to your business while still providing the experience your customers are seeking.

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