We are proud to announce that Clutch Loyalty has launched on the Salesforce AppExchange! The Salesforce AppExchange is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies available for businesses and empowers companies to sell, service, market and engage in entirely new ways.
In part one we explored the different types of loyalty programs. From points based to punch cards, It's fair to say that when you begin developing your loyalty program, a one-size-fits-all approach can fall flat if you aren’t considering the long-term results desired by customers as well as your business.
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and the friendly person behind the counter hands you a punch card. Or, you’re checking out at the grocery store and the cashier asks to scan the tiny card on your keychain. Voila!
Chosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market customer that is fully integrated with Marketing Cloud.
Are your promotions having a one-way conversation?
Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as a platform to talk to the people who want them most?
Have your promotions gone rogue?
Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired promotions being successfully redeemed at check-out?
Are you personalizing your promotional offers?
If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.
Tis the season for shopping, gift-giving and holiday cheer. It’s also the season for gift card fraud! By the year 2018, gift cards will be a $160 billion-dollar industry and savvy criminals are creating new and inventive ways to exploit retailers who fail to implement safety measures to protect themselves from gift card fraud. While there is nothing like the holidays, the following tips can ensure your holidays remain full of cheer so you can minimize financial risk to your business while still providing the experience your customers are seeking.