Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.
In today’s mobile dependent society, over 77% of Americans own smartphones. From booking a weekend getaway to planning dinner with your parents to buying flowers for a friend, we’re a culture dependent on having access to the information we need to make informed purchases at our fingertips. It should be easy to see how mobile engagement is highly correlated with purchase intent.
How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth? Future Lifetime Value (FLV) allows us to answer these questions quantitatively.
We're thrilled to report that Inc. magazine ranked Clutch No. 1,363 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies!
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use that data to guide their customer retention strategies.
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed an overhaul. Repeat customers orders were on average 25 percent higher than customers who only visited once. Executives knew that even a modest increase in repeat visits would have a significant impact on the company's bottom line.
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much to engage customers or encourage more visits. With an influx of new cars on the road, they realized the need to do a better job of truly engaging with drivers while introducing them to a wider range of services if they were going to win that business. It was time for Meineke to get to know their customers and figure out how to best leverage the massive amount of customer data they amassed across their 900 franchisees.
Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM's leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership will bridge customer management and marketing analytics with data from VAST systems, driving significant advancements for the efficiency of auto service centers across the country. Automotive retailers will have more comprehensive information about their customers, allowing them to share timely reminders to ensure vehicle safety as well as personalized offers to help drive more business. Clutch is looking forward to a successful partnership and collaborating with MAM.
Every day there seems to be a sale in retail. In a market fighting for a limited share of consumers’ wallets, unique promotions are an essential differentiator for retailers. A $4.99 pack of t-shirts might entice a few consumers to make a spontaneous purchase, but the vast majority of shoppers are looking for more. Hosting an event is a great way to attract customers with interactive activities, exciting promotions, and ultimately, more spending. Here are a few unique ideas to diversify your SMS campaigns:
A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more personalized, relevant messaging from brands with a more managed frequency. According to the survey, nearly two thirds (63 percent) of consumer respondents say they are annoyed with repeated generic messaging from brands.