Three Reasons Luxury Brands Should Invest in Mobile

By Tyler Walton on 3/21/17 10:30 AM

Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future.

At the 2016 Glossy Forum, a one-day conference examining the role of digital innovation in the luxury fashion industry. Livia Marotta, former vice president of digital at Bulgari, said in a keynote address that “digital can cause panic” for luxury brands.

Continue Reading

Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar

By Kate Atty on 3/8/17 4:02 PM

The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer cites as an innovator whose success they want to replicate—plans to open 300 to 400 bookstores. While he may have spoken prematurely, Amazon announced this week that it would be opening a second brick-and-mortar store this summer in San Diego after the success of their Seattle location.


Continue Reading

Understanding & Unlocking the Value of Customer Referrals

By Joe Pino on 2/15/17 1:22 PM

While an increasing number of brands are recognizing the tremendous value of their established base of customers, many businesses are ignoring the untapped multidimensional value that these existing customers can deliver beyond their own transactions. Providing a referral (a.k.a refer-a-friend) program to your customers can provide:

Continue Reading

Clutch Acquires Persio to Extend Mobile Marketing Capabilities

By Kate Atty on 1/12/17 10:28 AM

Deal follows $5.25 million in new capital and addition of Larry Stone to Board

PHILADELPHIA, Pa., January 12, 2017—Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.

Topics: Mobile
Continue Reading

If You're Not Doing Personalized Marketing, You're Not Doing It Right

By Tyler Walton on 12/15/16 10:40 AM

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done.

Men still get emails about lipstick. Women still get offers for men’s shaving cream. These are examples of marketing plans from companies that ignore the diversity of their client base and the behaviors behind purchases.

Continue Reading

The Five Worst Mobile Marketing Mistakes that Brands Make

By Kate Atty on 11/14/16 11:52 AM

Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone. 

As your company refines its marketing strategy to include mobile as a shopping channel, here’s how to solve the five biggest mobile mistakes that retailers can make.

Continue Reading

NetSuite Loyalty Program & Marketing Solution

By Tyler Walton on 10/4/16 2:58 PM

It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy.

Our application has reached “Built for NetSuite” status. That signifies our application meets NetSuite’s highest standards for quality and seamless integration.

Continue Reading

I'm With the Band: Retail Lessons from Festival Season

By Jeremy Levin on 9/6/16 1:18 PM

Music festivals – long, hot days in the great outdoors enjoying music with friends.  They can be casual and enjoyed quietly atop a blanket with a glass of your favorite red or enjoyed with tens of thousands of neon-clad screaming fans—and everything in between.  Concertgoers arrive hungry for incredible music, light shows, and memorable moments to share with their friends.

Continue Reading

Loyalty Lessons From Starbucks' New York Times Rewards

By Joe Pino on 8/26/16 10:26 AM

Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper for free in the Starbucks mobile app. This is another content-based reward similar to their iTunes Pick of the Week Song.

Continue Reading

Forrester Highlights Meineke in New Loyalty Report

By Tyler Walton on 7/27/16 1:37 PM

Forrester Research's Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch's product strategy of loyalty programs being an insight-capture tool to enhance brands' existing customer marketing.

Continue Reading