Your Promotions are Talking, but is Anyone Listening?

By Kimmah Shah on 2/21/18 6:00 AM

 Are your promotions having a one-way conversation?  

Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as a platform to talk to the people who want them most?

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Are You in Control of Your Promotions?

By Kimmah Shah on 2/14/18 6:00 AM

 Have your promotions gone rogue?

Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired promotions being successfully redeemed at check-out?

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How Personal Are Your Promotions?

By Kimmah Shah on 2/7/18 6:00 AM

Are you personalizing your promotional offers?

If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.

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