Are you personalizing your promotional offers?
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed an overhaul. Repeat customers orders were on average 25 percent higher than customers who only visited once. Executives knew that even a modest increase in repeat visits would have a significant impact on the company's bottom line.
Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM's leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership will bridge customer management and marketing analytics with data from VAST systems, driving significant advancements for the efficiency of auto service centers across the country. Automotive retailers will have more comprehensive information about their customers, allowing them to share timely reminders to ensure vehicle safety as well as personalized offers to help drive more business. Clutch is looking forward to a successful partnership and collaborating with MAM.
A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more personalized, relevant messaging from brands with a more managed frequency. According to the survey, nearly two thirds (63 percent) of consumer respondents say they are annoyed with repeated generic messaging from brands.
Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never.
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not validate customer information, you lose the opportunity to build a relationship past the first engagement. That is, quite often, where unreliable data starts.
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done.
Men still get emails about lipstick. Women still get offers for men’s shaving cream. These are examples of marketing plans from companies that ignore the diversity of their client base and the behaviors behind purchases.
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.
As your company refines its marketing strategy to include mobile as a shopping channel, here’s how to solve the five biggest mobile mistakes that retailers can make.
Forrester Research's Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch's product strategy of loyalty programs being an insight-capture tool to enhance brands' existing customer marketing.