In today’s mobile dependent society, over 77% of Americans own smartphones. From booking a weekend getaway to planning dinner with your parents to buying flowers for a friend, we’re a culture dependent on having access to the information we need to make informed purchases at our fingertips. It should be easy to see how mobile engagement is highly correlated with purchase intent.
The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer cites as an innovator whose success they want to replicate—plans to open 300 to 400 bookstores. While he may have spoken prematurely, Amazon announced this week that it would be opening a second brick-and-mortar store this summer in San Diego after the success of their Seattle location.
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.
As your company refines its marketing strategy to include mobile as a shopping channel, here’s how to solve the five biggest mobile mistakes that retailers can make.