Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.
The buyer's journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate products before purchase. Today, retail websites see nearly 50% of traffic coming from mobile, according to Marketingland.com. In spite of these changes, the vast majority of actual purchases still happen offline. According to management consulting firm A.T. Kearney, 90% of all retail sales are transacted in-store. So even with all the opportunities to reach customers on digital media, a major objective for most retailers is to drive in-store traffic.
Music festivals – long, hot days in the great outdoors enjoying music with friends. They can be casual and enjoyed quietly atop a blanket with a glass of your favorite red or enjoyed with tens of thousands of neon-clad screaming fans—and everything in between. Concertgoers arrive hungry for incredible music, light shows, and memorable moments to share with their friends.