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Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers

By Kimmah Shah on 11/1/17 7:00 AM

 

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you’ll get the same answer.

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