What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and the friendly person behind the counter hands you a punch card. Or, you’re checking out at the grocery store and the cashier asks to scan the tiny card on your keychain. Voila!
Have your promotions gone rogue?
Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired promotions being successfully redeemed at check-out?
Clutch CEO Ned Moore sat down with the fine folks at Luminary Business to discuss how the Clutch platform allows B2C companies, like retailers, e-commerce stores, banks, etc. to connect at a deeper level with using their customers data powered by our customer relationship management platform.
Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM's leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership will bridge customer management and marketing analytics with data from VAST systems, driving significant advancements for the efficiency of auto service centers across the country. Automotive retailers will have more comprehensive information about their customers, allowing them to share timely reminders to ensure vehicle safety as well as personalized offers to help drive more business. Clutch is looking forward to a successful partnership and collaborating with MAM.
The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer cites as an innovator whose success they want to replicate—plans to open 300 to 400 bookstores. While he may have spoken prematurely, Amazon announced this week that it would be opening a second brick-and-mortar store this summer in San Diego after the success of their Seattle location.
Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper for free in the Starbucks mobile app. This is another content-based reward similar to their iTunes Pick of the Week Song.
Forrester Research's Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch's product strategy of loyalty programs being an insight-capture tool to enhance brands' existing customer marketing.
As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers in order to build meaningful cross-channel connections with them.
A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by Accenture Interactive.