Increase Customer Engagement with Mobile Scratch & Win

By Kimmah Shah on 9/25/17 1:51 PM

Looking for ways to increase customer engagement on mobile? Try a gamification strategy like mobile scratch & win! Everything can be easily set up in the Clutch platform - here's how it works:

 

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Enhance Your Mobile Strategy with a Mobile Wallet

By Clutch on 9/19/17 10:00 AM

As much as I hate to admit it, my phone is an extension of myself.  It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of course shopping.  I'm not the only one either. According to research, Roughly 90% of consumers are using their mobile device while they’re out shopping.

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Five Mobile Marketing Strategies That Support Offline Sales

By Kimmah Shah on 9/12/17 10:00 AM

Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.

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Automate Your Way to Customer Engagement

By Kimmah Shah on 8/10/17 11:10 AM

Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use that data to guide their customer retention strategies.

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Use Data to Personalize and Improve Your Loyalty Program

By Clutch on 8/8/17 11:00 AM

When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed an overhaul. Repeat customers orders were on average 25 percent higher than customers who only visited once. Executives knew that even a modest increase in repeat visits would have a significant impact on the company's bottom line.  

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Smart Data Drives Relationships and Turbocharges Loyalty Programs

By Clutch on 8/3/17 11:00 AM

In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much to engage customers or encourage more visits. With an influx of new cars on the road, they realized the need to do a better job of truly engaging with drivers while introducing them to a wider range of services if they were going to win that business. It was time for Meineke to get to know their customers and figure out how to best leverage the massive amount of customer data they amassed across their 900 franchisees.

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Three Clever Ways to Promote Events with SMS

By Clutch on 6/22/17 9:30 AM

Every day there seems to be a sale in retail. In a market fighting for a limited share of consumers’ wallets, unique promotions are an essential differentiator for retailers. A $4.99 pack of t-shirts might entice a few consumers to make a spontaneous purchase, but the vast majority of shoppers are looking for more. Hosting an event is a great way to attract customers with interactive activities, exciting promotions, and ultimately, more spending. Here are a few unique ideas to diversify your SMS campaigns:

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You Have Eight Seconds. Do One of These Four Things.

By Kate Atty on 5/30/17 11:00 AM

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a more relevant romantic match are taking the same philosophy to the way they shop. More than half of U.S. consumers research purchases on their smartphones before buying, giving retailers just a few precious seconds to convince someone to choose their brand.

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Where are Your Customers? Using Location to Drive In-Store Traffic

By Kate Atty on 5/23/17 11:00 AM

The buyer's journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate products before purchase. Today, retail websites see nearly 50% of traffic coming from mobile, according to Marketingland.com. In spite of these changes, the vast majority of actual purchases still happen offline. According to management consulting firm A.T. Kearney, 90% of all retail sales are transacted in-store. So even with all the opportunities to reach customers on digital media, a major objective for most retailers is to drive in-store traffic.

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Capturing Quality Data For Better Marketing

By Edward Hunter on 5/9/17 1:33 PM

Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not validate customer information, you lose the opportunity to build a relationship past the first engagement. That is, quite often, where unreliable data starts.

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