Are you personalizing your promotional offers?
If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.
Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you’ll get the same answer.
How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth? Future Lifetime Value (FLV) allows us to answer these questions quantitatively.
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed an overhaul. Repeat customers orders were on average 25 percent higher than customers who only visited once. Executives knew that even a modest increase in repeat visits would have a significant impact on the company's bottom line.
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much to engage customers or encourage more visits. With an influx of new cars on the road, they realized the need to do a better job of truly engaging with drivers while introducing them to a wider range of services if they were going to win that business. It was time for Meineke to get to know their customers and figure out how to best leverage the massive amount of customer data they amassed across their 900 franchisees.
Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM's leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership will bridge customer management and marketing analytics with data from VAST systems, driving significant advancements for the efficiency of auto service centers across the country. Automotive retailers will have more comprehensive information about their customers, allowing them to share timely reminders to ensure vehicle safety as well as personalized offers to help drive more business. Clutch is looking forward to a successful partnership and collaborating with MAM.
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not validate customer information, you lose the opportunity to build a relationship past the first engagement. That is, quite often, where unreliable data starts.
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done.
Men still get emails about lipstick. Women still get offers for men’s shaving cream. These are examples of marketing plans from companies that ignore the diversity of their client base and the behaviors behind purchases.