What Amazon and Museums Can Teach Us About the Future of Retail

By Clutch on 6/13/17 12:09 PM

If you wanted, you could view entire collections of the world's great museums from the comfort of your home. And yet no one would say museums are dying. That's a fact that says much about the future of brick-and-mortar stores in an era when online shopping dominates.

Museums are quiet, they show work in their full, original sizes, and allow the patron to see the individual brush strokes on the paintings and a vividness of color that can't be replicated on an electronic screen.

In other words, it's about experience. The same is true of brick-and-mortar retail stores.

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Digital Innovation Without Sacrificing the Physical Store

By Kate Atty on 5/16/17 11:00 AM

Efforts to modernize the physical store are underway, and we are seeing two primary forms emerge: experiential marketing and digital integration.  

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