Kimmah Shah


Recent Posts

Your Promotions are Talking, but is Anyone Listening?

By Kimmah Shah on 2/21/18 6:00 AM

 Are your promotions having a one-way conversation?  

Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as a platform to talk to the people who want them most?

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Are You in Control of Your Promotions?

By Kimmah Shah on 2/14/18 6:00 AM

 Have your promotions gone rogue?

Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired promotions being successfully redeemed at check-out?

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How Personal Are Your Promotions?

By Kimmah Shah on 2/7/18 6:00 AM

Are you personalizing your promotional offers?

If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.

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Is Your Gift Card Program Protected From Fraud This Holiday Season?

By Kimmah Shah on 12/14/17 2:07 PM

Tis the season for shopping, gift-giving and holiday cheer. It’s also the season for gift card fraud! By the year 2018, gift cards will be a $160 billion-dollar industry and savvy criminals are creating new and inventive ways to exploit retailers who fail to implement safety measures to protect themselves from gift card fraud. While there is nothing like the holidays, the following tips can ensure your holidays remain full of cheer so you can minimize financial risk to your business while still providing the experience your customers are seeking.

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Clutch Discusses the Future of Loyalty with Loyalty 360

By Kimmah Shah on 11/27/17 10:00 AM

Clutch and Loyalty 360 have teamed up to answer all of your questions about the future of loyalty as part of Loyalty 360's Thought Leadership in Loyalty Series.

Topics: Loyalty
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Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers

By Kimmah Shah on 11/1/17 7:00 AM

 

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you’ll get the same answer.

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Clutch CEO Talks Customer Experience with Luminary Business

By Kimmah Shah on 10/25/17 2:19 PM

Clutch CEO Ned Moore sat down with the fine folks at Luminary Business to discuss how the Clutch platform allows B2C companies, like retailers, e-commerce stores, banks, etc. to connect at a deeper level with using their customers data powered by our customer relationship management platform.

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Increase Customer Engagement with Mobile Scratch & Win

By Kimmah Shah on 9/25/17 1:51 PM

Looking for ways to increase customer engagement on mobile? Try a gamification strategy like mobile scratch & win! Everything can be easily set up in the Clutch platform - here's how it works:

 

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Five Mobile Marketing Strategies That Support Offline Sales

By Kimmah Shah on 9/12/17 10:00 AM

Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.

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Automate Your Way to Customer Engagement

By Kimmah Shah on 8/10/17 11:10 AM

Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use that data to guide their customer retention strategies.

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