Protecting Consumers Digital Privacy Begins With Us.

By Edward Hunter on 5/7/18 4:44 PM

 

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Marketing Myth Busters: GDPR Edition

By Edward Hunter on 4/25/18 3:21 PM

 

By now you've heard something about  the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear what Clutch's Director of Business Intelligence has to say about the facts and myths of the new policy. 
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Clutch Chosen to Participate in Salesforce Accelerate Program

By Kate Atty on 4/17/18 12:26 PM

Chosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market customer that is fully integrated with Marketing Cloud.

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Your Promotions are Talking, but is Anyone Listening?

By Kimmah Shah on 2/21/18 6:00 AM

 Are your promotions having a one-way conversation?  

Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as a platform to talk to the people who want them most?

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Are You in Control of Your Promotions?

By Kimmah Shah on 2/14/18 6:00 AM

 Have your promotions gone rogue?

Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired promotions being successfully redeemed at check-out?

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How Personal Are Your Promotions?

By Kimmah Shah on 2/7/18 6:00 AM

Are you personalizing your promotional offers?

If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email, so there’s a good chance you’re among the 61% missing out on an opportunity to improve promotion performance.

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Is Your Gift Card Program Protected From Fraud This Holiday Season?

By Kimmah Shah on 12/14/17 2:07 PM

Tis the season for shopping, gift-giving and holiday cheer. It’s also the season for gift card fraud! By the year 2018, gift cards will be a $160 billion-dollar industry and savvy criminals are creating new and inventive ways to exploit retailers who fail to implement safety measures to protect themselves from gift card fraud. While there is nothing like the holidays, the following tips can ensure your holidays remain full of cheer so you can minimize financial risk to your business while still providing the experience your customers are seeking.

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Clutch Discusses the Future of Loyalty with Loyalty 360

By Kimmah Shah on 11/27/17 10:00 AM

Clutch and Loyalty 360 have teamed up to answer all of your questions about the future of loyalty as part of Loyalty 360's Thought Leadership in Loyalty Series.

Topics: Loyalty
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Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers

By Kimmah Shah on 11/1/17 7:00 AM

 

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you’ll get the same answer.

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Clutch CEO Talks Customer Experience with Luminary Business

By Kimmah Shah on 10/25/17 2:19 PM

Clutch CEO Ned Moore sat down with the fine folks at Luminary Business to discuss how the Clutch platform allows B2C companies, like retailers, e-commerce stores, banks, etc. to connect at a deeper level with using their customers data powered by our customer relationship management platform.

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Increase Customer Engagement with Mobile Scratch & Win

By Kimmah Shah on 9/25/17 1:51 PM

Looking for ways to increase customer engagement on mobile? Try a gamification strategy like mobile scratch & win! Everything can be easily set up in the Clutch platform - here's how it works:

 

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Stage Stores Uses Mobile for Hurricane Relief

By Clutch on 9/21/17 9:00 AM

850 store retailer Stage Stores is using mobile to help hurricane Harvey victims in a big way. The brand is offering a one-time, 50% off coupon to help consumers replace clothing that may have been lost or destroyed in the storm.

Topics: Mobile
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Enhance Your Mobile Strategy with a Mobile Wallet

By Clutch on 9/19/17 10:00 AM

As much as I hate to admit it, my phone is an extension of myself.  It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of course shopping.  I'm not the only one either. According to research, Roughly 90% of consumers are using their mobile device while they’re out shopping.

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Five Mobile Marketing Strategies That Support Offline Sales

By Kimmah Shah on 9/12/17 10:00 AM

Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone.

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Four Tips for a Successful Mobile Marketing Strategy

By Kate Atty on 9/6/17 2:55 PM

In today’s mobile dependent society, over 77% of Americans own smartphones. From booking a weekend getaway to planning dinner with your parents to buying flowers for a friend, we’re a culture dependent on having access to the information we need to make informed purchases at our fingertips. It should be easy to see how mobile engagement is highly correlated with purchase intent.

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Product Spotlight: Future Lifetime Value

By Tim Duquette on 9/6/17 9:00 AM

How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth? Future Lifetime Value (FLV) allows us to answer these questions quantitatively.

Topics: Customer Data
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Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

By Clutch on 8/29/17 12:34 PM

We're thrilled to report that Inc. magazine ranked Clutch No. 1,363 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies!

Topics: Culture
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Automate Your Way to Customer Engagement

By Kimmah Shah on 8/10/17 11:10 AM

Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use that data to guide their customer retention strategies.

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Use Data to Personalize and Improve Your Loyalty Program

By Clutch on 8/8/17 11:00 AM

When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed an overhaul. Repeat customers orders were on average 25 percent higher than customers who only visited once. Executives knew that even a modest increase in repeat visits would have a significant impact on the company's bottom line.  

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Smart Data Drives Relationships and Turbocharges Loyalty Programs

By Clutch on 8/3/17 11:00 AM

In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much to engage customers or encourage more visits. With an influx of new cars on the road, they realized the need to do a better job of truly engaging with drivers while introducing them to a wider range of services if they were going to win that business. It was time for Meineke to get to know their customers and figure out how to best leverage the massive amount of customer data they amassed across their 900 franchisees.

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Your Mechanic Isn’t Psychic, They Just Know You Better Thanks to the Clutch and MAM Partnership

By Clutch on 7/5/17 9:00 AM

Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM's leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership will bridge customer management and marketing analytics with data from VAST systems, driving significant advancements for the efficiency of auto service centers across the country.  Automotive retailers will have more comprehensive information about their customers, allowing them to share timely reminders to ensure vehicle safety as well as personalized offers to help drive more business. Clutch is looking forward to a successful partnership and collaborating with MAM.

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Three Clever Ways to Promote Events with SMS

By Clutch on 6/22/17 9:30 AM

Every day there seems to be a sale in retail. In a market fighting for a limited share of consumers’ wallets, unique promotions are an essential differentiator for retailers. A $4.99 pack of t-shirts might entice a few consumers to make a spontaneous purchase, but the vast majority of shoppers are looking for more. Hosting an event is a great way to attract customers with interactive activities, exciting promotions, and ultimately, more spending. Here are a few unique ideas to diversify your SMS campaigns:

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Consumers Confirm Personalization is Critical

By Joe Pino on 6/20/17 11:00 AM

A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more personalized, relevant messaging from brands with a more managed frequency. According to the survey, nearly two thirds (63 percent) of consumer respondents say they are annoyed with repeated generic messaging from brands.

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Congratulations to Clutch CEO Ned Moore, Entrepreneur of the Year Finalist

By Clutch on 6/16/17 9:00 AM

EY’s Entrepreneur of the Year award seeks to honor entrepreneurs across the US, and the world, whose companies have made positive impacts on our society and economy. The awards are given to entrepreneurs across multiple categories such as Social, Technology, and E-Commerce. Recognition is also broken down by region.

Topics: Culture
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What Amazon and Museums Can Teach Us About the Future of Retail

By Clutch on 6/13/17 12:09 PM

If you wanted, you could view entire collections of the world's great museums from the comfort of your home. And yet no one would say museums are dying. That's a fact that says much about the future of brick-and-mortar stores in an era when online shopping dominates.

Museums are quiet, they show work in their full, original sizes, and allow the patron to see the individual brush strokes on the paintings and a vividness of color that can't be replicated on an electronic screen.

In other words, it's about experience. The same is true of brick-and-mortar retail stores.

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How Warren Buffett's Pilot Can Save Your Job

By Clutch on 6/13/17 11:00 AM

There's no question it’s been a difficult stretch for retailers—countless major retailers have posted losses in revenue and margin for a few quarters in a row. Executive shakeups were inevitable, and in many cases—Macy’s, Land’s End, Kohl’s, and Gap for starters—marketing executives bore the brunt of those changes. IDC research predicts that between 2015 and 2018, every year will result in 25% of CMOs losing their jobs. In a recent Forbes commentary, John Ellett said this CMO uncertainty is the number one decision imperative through 2018.

Topics: Culture
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Internet Killed the Video Store - Blockbuster's Lesson for Marketers

By Kate Atty on 6/8/17 11:00 AM

Think back to 1992. A magical time when Seinfeld and The Simpsons were dominating the airwaves, George Bush Sr. was rounding out his term in the White House, collecting Pogs was all the rage (unless you were more of a Beanie Babies person) and cell phones were roughly the size of small briefcases. When you wanted to see a movie, but didn’t feel like going to the theaters, you probably headed over to your local Blockbuster.

Topics: Retail
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Luxury Brands Failing With Customer Experience

By Kate Atty on 6/6/17 11:00 AM

When it comes to customer experience, ironically, many luxury brands that are built on the experience of their products fall short when it comes to delivering even on the simplest dimensions of experience with their brands. According to a Forbes article that cites a ContactLab and Exane BNP Paribas study of 30 luxury brands, many brands fall down when it comes to customer data capture across even the most basic dimensions like gender and zip code, which allow for simple segmentation and personalization of messaging, content, products and offers.

Topics: Retail
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Onboarding: Best Practices to Inspire New Employees

By Clutch on 6/1/17 11:00 AM

The first few days on the job are crucial for new employees to acclimate to their surroundings and set a precedent for success at the company. They also mark the beginning of the onboarding process. That said, isn’t it backward that many people use words like scary, nerve-racking, overwhelming and other similar adjectives to describe this experience?

Topics: Culture
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You Have Eight Seconds. Do One of These Four Things.

By Kate Atty on 5/30/17 11:00 AM

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a more relevant romantic match are taking the same philosophy to the way they shop. More than half of U.S. consumers research purchases on their smartphones before buying, giving retailers just a few precious seconds to convince someone to choose their brand.

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Learn Something New Every 30 Days

By Clutch on 5/25/17 11:00 AM

“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days.

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Where are Your Customers? Using Location to Drive In-Store Traffic

By Kate Atty on 5/23/17 11:00 AM

The buyer's journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate products before purchase. Today, retail websites see nearly 50% of traffic coming from mobile, according to Marketingland.com. In spite of these changes, the vast majority of actual purchases still happen offline. According to management consulting firm A.T. Kearney, 90% of all retail sales are transacted in-store. So even with all the opportunities to reach customers on digital media, a major objective for most retailers is to drive in-store traffic.

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Birthdays Mean Bigger Baskets

By Kate Atty on 5/18/17 11:00 AM

Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never.

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Digital Innovation Without Sacrificing the Physical Store

By Kate Atty on 5/16/17 11:00 AM

Efforts to modernize the physical store are underway, and we are seeing two primary forms emerge: experiential marketing and digital integration.  

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Capturing Quality Data For Better Marketing

By Edward Hunter on 5/9/17 1:33 PM

Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not validate customer information, you lose the opportunity to build a relationship past the first engagement. That is, quite often, where unreliable data starts.

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Three Reasons Luxury Brands Should Invest in Mobile

By Clutch on 3/21/17 10:30 AM

Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future.

At the 2016 Glossy Forum, a one-day conference examining the role of digital innovation in the luxury fashion industry. Livia Marotta, former vice president of digital at Bulgari, said in a keynote address that “digital can cause panic” for luxury brands.

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Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar

By Kate Atty on 3/8/17 4:02 PM


The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer cites as an innovator whose success they want to replicate—plans to open 300 to 400 bookstores. While he may have spoken prematurely, Amazon announced this week that it would be opening a second brick-and-mortar store this summer in San Diego after the success of their Seattle location.

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Understanding & Unlocking the Value of Customer Referrals

By Joe Pino on 2/15/17 1:22 PM

While an increasing number of brands are recognizing the tremendous value of their established base of customers, many businesses are ignoring the untapped multidimensional value that these existing customers can deliver beyond their own transactions. Providing a referral (a.k.a refer-a-friend) program to your customers can provide:

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Clutch Acquires Persio to Extend Mobile Marketing Capabilities

By Kate Atty on 1/12/17 10:28 AM

Deal follows $5.25 million in new capital and addition of Larry Stone to Board

PHILADELPHIA, Pa., January 12, 2017—Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.

Topics: Mobile
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If You're Not Doing Personalized Marketing, You're Not Doing It Right

By Clutch on 12/15/16 10:40 AM

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done.

Men still get emails about lipstick. Women still get offers for men’s shaving cream. These are examples of marketing plans from companies that ignore the diversity of their client base and the behaviors behind purchases.

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Introducing Clutch Essential: The Premier NetSuite Loyalty Solution

By Kate Atty on 11/14/16 2:47 PM

When we launched the Clutch SuiteApp for NetSuite customers last year, we met a lot of smaller businesses that needed an out-of-the-box gift and loyalty program. They wanted something that gave small and medium-sized businesses the same ability to identify and motivate customers that their bigger competitors were using.

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The Five Worst Mobile Marketing Mistakes that Brands Make

By Kate Atty on 11/14/16 11:52 AM

Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black Friday alone. 

As your company refines its marketing strategy to include mobile as a shopping channel, here’s how to solve the five biggest mobile mistakes that retailers can make.

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NetSuite Loyalty Program & Marketing Solution

By Clutch on 10/4/16 2:58 PM

It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy.

Our application has reached “Built for NetSuite” status. That signifies our application meets NetSuite’s highest standards for quality and seamless integration.

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I'm With the Band: Retail Lessons from Festival Season

By Clutch on 9/6/16 1:18 PM

Music festivals – long, hot days in the great outdoors enjoying music with friends.  They can be casual and enjoyed quietly atop a blanket with a glass of your favorite red or enjoyed with tens of thousands of neon-clad screaming fans—and everything in between.  Concertgoers arrive hungry for incredible music, light shows, and memorable moments to share with their friends.

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Loyalty Lessons From Starbucks' New York Times Rewards

By Joe Pino on 8/26/16 10:26 AM

Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper for free in the Starbucks mobile app. This is another content-based reward similar to their iTunes Pick of the Week Song.

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Forrester Highlights Meineke in New Loyalty Report

By Clutch on 7/27/16 1:37 PM

Forrester Research's Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch's product strategy of loyalty programs being an insight-capture tool to enhance brands' existing customer marketing.

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The Challenges of AMEX's Coalition Loyalty Attempt

By Clutch on 4/28/16 4:55 PM

As you may have heard American Express is leading the charge in launching a US-based “coalition loyalty” program with AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu. Branded “Plenti,” the program adopts the ‘more is more’ approach where consumers can earn and burn rewards across an array of brands, like those listed above.

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Clutch Integrates Core Gift and Loyalty Tech with NetSuite

By Kate Atty on 3/31/16 1:17 PM

One of Clutch's core competitive advantages is its spectrum of integrations across leading technologies that span point-of-sale networks, ecommerce systems, middleware components, mobile technologies. among others. Now Clutch's gift and loyalty platform technology is now compatible with NetSuite's ERP solution delivering advanced customer gift card and loyalty solutions to brands engaging NetSuite's technology.

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Starbucks New Loyalty Program Case Study

By Clutch on 2/29/16 2:30 PM

 You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not all customers are upset — but many of those frustrated come from the 50% of customers who average less than $5 per visit. The other half of customers who spend more than $5 per visit are happy because they’ll be getting rewarded more often for their loyalty.

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Forrester Wave Report Names Clutch A Strong Performer

By Clutch on 2/1/16 2:11 PM

As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers in order to build meaningful cross-channel connections with them. 

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Accenture Confirms Customer Experience a Top Priority for Brands

By Ned Moore on 11/2/15 1:15 PM

A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by Accenture Interactive. 

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CEO Ned Moore on Why It Matters that Clutch Made Forrester's Cross-Channel Campaigns Report

By Ned Moore on 6/17/15 12:47 PM

 Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘ Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key cross-channel campaign management providers and their capabilities. 
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How to Execute HBR’s ‘7 Steps to Deliver Better Experience’

By Joe Pino on 2/12/15 2:40 PM

Harvard Business Review recently published a piece titled ‘7 Steps to Deliver Better Customer Experiences.’ The article lays out the steps an organization should take in “designing and managing customer experience” and include:

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